Trampled by the Green movement
With the election of President Obama, I heaved a huge sigh of relief. Finally, a president that not only understands the importance of healing the environment, but one who also understands the significance of citizen participation in the process.For years, eager environmentalists like myself have been trying to eke out a living with our ideas and products in a country that wasn't quite ready to grasp the importance of living in a more sustainable way. Suddenly, there appeared to be some hope that green businesses and green initiatives might finally get the leg up that they need to drop the misnomers of ‘tree huggers' and ‘radicals' and ease their products and programs into mainstream commerce.
All across America, aging eco-hippies gathered produce from their organic gardens
But when the new day dawned and these long-time eco-trepenurs began seeking assistance for their plans and projects and ideas, the reality of the new green movement hit them like a ton of home-made, adobe bricks. The movement that they had created and lived for twenty or twenty-five years, had moved right past them!
Resusable shopping bags
The products and procedures that they had created to reduce their impact on society and the earth and to keep them out of the rat race had now been taken over by the rats! And the big problem with this new rush for "green" everything is that these originators of environmental products and ideas, products that are now making huge corporations millions of dollars, just don't know how to compete. They designed their products and lived their lives of self-sufficiency to escape the world of board rooms and business suits and cut-throat competition. They just aren't cut out for it. Certainly not at this point of their lives.
‘Ah, but that's cool," they thought. "It may have taken decades of decadence and destruction for the general public to understand the impact of their actions, but finally, many have seen the light - and it is in the shape of a compact fluorescent bulb."
"All of these new and eager young minds are sure to add impetus to the healing of the planet and slow down and maybe, someday, even stop the degradation of our environment. Or will they?"
In the ‘60's and ‘70's, the era of self-sufficient living was a communal one. People worked together to develop ideas and projects and initiatives to save the planet. They were discovering processes for living their lives the way they wanted and like-minds got together and participated in the process together. It was cooperative. It wasn't a competition.
But now, money is involved. The economy is suffering and the green movement is being touted as a panacea. People are seeing an opportunity to make money off the whole environmental movement and nobody wants to share. Minds that were previously working together to solve problems are now divisive and defensive. It's gone from being a sincere desire to go green and turned into a severe desire to earn green. The collective consciousness has crumbled. And the result is an endless array of weakened-pseudo-solutions instead of the strong, powerful processes and policies that cooperative minds could create.
But do the lust for the almighty dollar along with the world's economic problems actually run the risk of slowing down the environmental progress of the country more than they have of helping it? They already have.
The perfect examples of this ‘every entrepreneur for himself' mentality are the many new websites that are popping up that are touting themselves as "Green Business Directories." Each one has a smattering of listings and the curious internet searcher could easily be fooled into thinking that if a business isn't listed....well, they must not be green. But a closer look at the sites will reveal that almost all of them are fee based listings. Companies can list themselves for a price, and in many cases can even ‘earn' green certification (usually a logo or symbol of some kind that was developed by the website itself) for a higher price.
Both the businesses and consumers are suffering from this glut of green guidebooks. The consumer still has an almost endless array of sites he must search to find green businesses. None of them appear to be any more complete or "official" than the last. And anyone with a green business could easily go broke trying to pay the annual fees to be listed on these sites.
So rather than having one good, strong site that we all can go to and find the information we need, more and more sites are going to continue to pop up and dilute the effectiveness of the sites that are already out there. As long as there are free websites (ning, myspace, LinkedIn) and the possibility for income (google ads, affiliate programs, etc.), everyone is going to want to try to get their share of the new Green economy.
All I know is, that sort of mindset would have gotten you kicked right out of the commune.
© 2009 Betsy S. Franz, All Rights Reserved
http://thenaturelady.blogspot.com/
www.naturesdetails.net

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